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Five Mistakes That Creators Make When Building a Personal Brand

build a personal brand, they said.

“You’ll be at 10k/month in no time”, they said.

And here you are 3, 6, 12 months later – still trying to figure out how to make money from our experience. And everyday, you get more advice. But it never seems to really help.

  • Be more authentic.
  • Niche down.
  • Don’t Niche down (you are the niche).
  • Show your personality.
  • But make sure to provide value.
  • But don’t post only about value.

The advice can be overwhelming, unclear, and vague. And if you’re like 88% of creators (Download here) – you’re not even close to sniffing a 10k month. Even after following all the contradictory advice you’ve been given.

What gives?

Well – first off – the gurus seemed to conveniently leave out that making it as a creator (even with a personal brand) is hard fucking work. They probably did that so you’d buy their courses or something (you didn’t hear that from me 😬).

And – second off – the gurus sent you out into the wild with no real guidelines. Let me know if this sounds familiar:

  • Just write to yourself from three months ago
  • Write about your interests and problems you solved
  • Build a marketable skill (probably copywriting or marketing right?)
  • Build In Public 🙄🙄🙄
  • Build digital leverage by sharing your stories

And if you just did those things, you would be able to work 4 hours a day and bank a metric-ton of money. So, you took the nice pat on the back and ran off to (insert social media) to begin building your digital empire.

And now – here you are 6 – 12 months later and still no 10k months?

Matter of fact – no clients at all really 😬.

Well – there’s a ton to be said about building a personal brand, especially one that is supposed to make you a bunch of money. But I won’t bore you further. You can go poke through my newsletter for more of that.

You came here to find the top five mistakes that new creators make when building their brand (and how to do better).

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